{As Facebook is an ever-changing entity, as of April 2010, some of the information in this blog post may be out-of-date. I’m working on updates. ~H}
So you think you understand this whole Pages thing and are ready to create your own.
If you do not currently have a Facebook account, go to this page and sign up. You could also create an account while creating your Page, but I find that signing up for your personal account separately helps eliminate some of the confusion we talked about in Facebook Pages 101.
Once you have your account, make sure you are logged in. Click the “Ads & Pages” icon in the bottom left-hand corner:
Because I already administrate a few Pages, I see a screen that looks like this when I click that icon. If you see this screen, click the “Pages” link at the top. On the next screen you arrive at, click the “Create Page” button.
However, since you do not currently administrate any Pages, you will most likely see a screen that looks like this one:
Choosing your Category is very important. You will not be able to go back and change this. Different categories give you different boxes that will show up on the Information tab of your Page. I chose “Local – Other Business” since I also operate out of my home, selling products and giving treatments. I was given the option to add my address, phone number, hours of operation, website, parking availability and details about access by public transportation.
If you chose “Brand, Product, or Organization”, you will be given the option to add a Company Overview, Mission Statement and Product Information.
The name you enter here is also important as this will be the identity of your Page.
Check the authorization box, type your name and then hit the “Create Page” button.
That’s it! Your page is created! Now the fun begins.
Before you start letting people know you have a Page, try prettying it up a bit. You can add links, post comments and update your Page’s status just like you do on your personal profile. If you are brand-spanking-new to FB, I’d suggest you check out this FAQ about using the Publisher (that’s FB’s fancy name for the box you click in when you want to type something). While you are at it, read their FAQs about creating photo albums and adding pictures. I can’t possibly explain all the nuances of FB here, but I’ll try to answer any questions you have!
Next up: Promoting your Page, attracting Fans and how to use your Page effectively.
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